COOKIE ACCEPTANCE ON FIRST ACCESS TO THE BVLGARI HOTELS & RESORTS WEBSITE
Powerful figures of women emerge, full of vitality, from their obsolete settings to make a place for themselves in a contemporary universe. Despite their clothing, their elaborate hairstyles and their painted faces, they seem to be witnessing their own decline, while the stoicism of their expressions, their aged hands, seem to be in sharp contrast to their shiny smooth nail polish, leaving space for evident vulnerability. For her monographic exhibition at the Sprüth Magers, Cindy Sherman, the American artist and photographer, known for her conceptual self-portraits, imagines herself as part of a cast of “Grandes Dames” during Hollywood’s Golden Age. Yet, differing from preceding series, the women on display for this London show are portraits outside the world of film, seemingly posing for a series of formal publicity shots. Actress and creator at the same time, Sherman depicts herself, involving the public in a parody of the representation of women in television, fashion magazines and online advertisements through portraits inspired by stereotypical images, female clichés and role play. The stars of the exhibition can be found set in digital backgrounds that recall cinematographic sets and other backdrops of the past. Skyscrapers, a crowded caffè scene, manicured gardens and a classic landscape are home to these actresses clad in coloured costumes of tulle.