All eyes are on Milan Design Week, the huge event built around the Salone del Mobile, the point of reference for professionals and enthusiasts of design from around the world. Prestigious brands, celebrated designers and young emerging talent are ready to bring the latest trends in living to the city. Outside the spaces of the Fair, the so-called Fuori-Salone, a myriad of events, exhibitions, special location settings, parties and special openings light up the neighbourhoods of the Fuori-Salone: a not-to-be-missed explosion of creativity that, in recent years, has become the true attraction of Design Week. Besides the Salone Internazionale del Mobile (the Furniture Fair) - classic, design and luxury - and the Salone Internazionale del Complemento d’Arredo (Home Furnishings and Design), the Fair offers some special focus sections this year. In EuroCucina 2018 and FTK-Technology for the Kitchen, for example, the protagonist is a domestic environment which is ever more fluid and smart, availing itself of the newest home automation technologies. The same for the bathroom, the room for well-being and relax at the centre of the Salone Internazionale del Bagno. Africa/Latin America: Emerging Design opens a window on the extraordinary vitality of the Southern hemisphere with two displays involving a total of 650 designers. The Salone del Mobile expands into the heart of the city with Living Nature, the exhibition-installation of the Carlo Ratti Studio which, in Piazza Duomo, explores the relationship between nature and living inside an “English Greenhouse 2.0”, while in Palazzo Marino, the winners of the Milan Award for Creativity, Innovation and Technological Research will be on display. The Fuori-Salone comes to life in the historic neighbourhood of Brera, full of furniture showrooms and art galleries, where stand-outs are the works of the three “ambassador” designers of the area: Cristina Celestino, responsible for transforming an old tram into a salon on wheels, Elena Salmistraro, creator of a large installation in Piazza XXV Aprile, and Daniele Lago, who animates the two Lago Apartments of Milan with exhibitions, meetings and workshops. In Tortona, another nerve centre of the Fuori-Salone, with its fashion showrooms and photographic ateliers, the must-see is Superstudio Più, hosting the labyrinth of Nendo, stretching out over 800 square metres, and the “Superloft”, an imaginary dwelling furnished by 30 great names in design, not to mention spectacular installations and numerous proposals for fine living arriving all the way from Japan. Then there’s San Babila, with its open courtyards on Via Durini and the biggest names in lighting on Corso Monforte; Porta Venezia offers displays in extravagant private buildings; the Cinque Vie, where you can look at artisan creations and limited edition design pieces or have fun at Design Parade on your way to Piazza Affari. Finishing up with emerging brands and the new ecological outlook of Isola, at the foot of the Bosco Verticale, Loreto’s new entry - just moments away from the Central Station - brought to life by Ventura Projects in the former neighbourhood of the Futurists of Via Paisiello (FuturDome), and the innovative offerings of Lambrate, the outlying neighbourhood that got a new start in recent years thanks to Design Week itself.
Francesca Grego - © 2018 ARTE.it for Bvlgari Hotel Milano