Fashion Shots and Famous Portraits at the Jewish Museum
#Exhibitions

A pioneer of photography, a woman and a jewish immigrant. A multi-faceted challenge was faced down by Elsbeth Juda, champion of a new artistic vision, modern and avant-garde in Great Britain, even though, today, her work is still somewhat unknown. It was 1933 when she arrived with her husband in London from Germany, but her most fascinating images were part of her collaboration with the magazine The Ambassador during the ‘50s and ‘60s. The Ambassador was a magazine destined for foreign markets, dedicated to the fashion, art, culture and industry of the United Kingdom. Her husband was at the helm and Elsbeth worked as a staff photographer. She liked to ignore the formal conventions of photography when shooting commercial projects, using unusual backgrounds, often out of context, for her shots. Juda also worked for numerous publicity agencies and fashion magazines, such as Harper's Bazaar. She studied photography with Bauhaus artist Lucia Moholy, and had a great reputation in the art world of London - the selections of photos at the Jewish Museum show as much, with not only fascinating commercial projects but portraits of some of the most noted figures in the world of art and design in London. The subjects range from Barbara Goalen, Britain’s most famous top model at the time, to the dance company of Sadler's Wells, to personages as important as Winston Churchill and Henry Moore.
Margherita Visentini - © 2018 ARTE.it for Bvlgari Hotel London