Bvlgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bvlgari has created the Bvlgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bvlgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bvlgari committing to drastically reducing its footprint over the next few years.
Bvlgari Hotels & Resorts has announced the 2022 opening of Bvlgari Hotel Roma. The new property is an especially remarkable addition to the collection given that it is in Rome, the hometown of Bvlgari. Set to open in the Piazza Augusto Imperatore in the Campo Marzio, the Hotel will occupy a magnificent modernist building from the 1930s, which will ...
An ancient Balinese tradition is the inspiration behind a new experience at the Resort. Melukat, a purifying ceremony designed to cleanse body and mind, is said to dismiss bad omens to prevent illness and bad luck. For guests, the ritual begins on the private beach, where they are dressed in traditional attire and met by a Balinese priest who leads ...
Fit for a queen (and her king) Lulur (a Javanese word that means “to coat one’s skin”) was traditionally performed right before a bride’s wedding day. In the 17th Century, the ritual used yogurt and spices to exfoliate and polish the skin, leaving it pampered, smooth and supple. Our modern day version of this ancient treatment is a three-hour ...
Experiencing one of the most celebrated traditions of the Italian lifestyle has never be more breathtaking. Il Bar at the Bvlgari Resort in Bali offers its guests the enchanting experience of “The Aperitivo” on a cliff with magnificent sunset views overlooking the Indian Ocean. Here, guests could choose among one of the classic Italian flavours - ...