Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Bulgari Spa London has collaborated with British CBD brand KLORIS to create a luxurious new spa experience. The Stress Melting Ritual is an exclusive tailor made 90-minute treatment that uses 100% natural CBD oil, hot stones and aromatherapy oils to melt away tension and soothe mind and body. In recent years, CBD has been heralded by the wellness ...
The Bulgari Spa announces a new partnership with the wellness brand GROUND. Inspired by "purposeful selfcare", GROUND uses 100% natural products made in small batches in Ireland to achieve balance with the intention of long term peace of mind and good health. The GROUND philosophy is based on the difference between each body and treatments use ...
Bulgari Hotels & Resorts launches new pet amenities in four destination: Milan, London, Paris and Tokvo (La Terrazza Lounge - Bulgari Ginza Tower). The Bulgari Pet collection includes beds, blankets, bowls, tents, toys, carriers, water bottles and dog brush. Designed to make it easier than ever to travel with furry friends, the Bulgari Pet Club ...
Bulgari Hotels & Resorts has announced plans for the upcoming Bulgari Resort Los Angeles. Slated to open in 2026, it will be the twelfth jewel in the collection. Nestled in the Santa Monica Mountains, the new property will feature 58 rooms and eight private estates residences set on 33 stunning acres. Formally known as the Retreat, it will also be ...