Mucha and the Dream of Art Nouveau in a Multimedia Exhibition

The splendour of the Belle Époque lives again at the Grand Palais Immersif of Bastille which, after the success of Venice Revealed, pays homage to the great Alfons Mucha. Starting on the 22nd of March, an ambitious multi-sensorial exhibition tells the story of the Czech artist, unforgettable protagonist of Art Nouveau and a pioneer of advertising. Already at the start of the 1900s, Mucha earned recognition for his captivating and original style which exalted feminine nature and beauty with innovative graphic solutions - his sinuous and floral lines became an unmistakable trademark, capable of fascinating generations of creators. At the Grand Palais Immersif, the career of Mucha is retraced in three acts while large digital panels offer a look at his work in high definition. We meet the painter in fin de siècle Paris where he is the undisputed master of the new art of the affiche, to then follow him on the adventure of the World’s Fair of 1900 which was a decisive turning-point in his career and then, finally, to the Castle of Zbiroh, near Prague, where he created a monumental series of paintings - the legendary Slav Epic which illustrates the history of Eastern Europe in twenty gigantic canvases. With his vintage charm, Mucha is still among us - the exhibition explores his legacy, from tatoos to street art, even comics and the TV series Arcane, the sets of which are inspired by the artist’s work. Surrounding the exhibition are music and fragrances, created specifically for the occasion, evoking the atmospheres imagined by this master to dive into the dream of the Belle Époque with all five senses.