Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
ROMA WITH A VIEW
Bulgari Hotel Shanghai recently held its “Roma With A View” event, announcing a year-long collaboration with famous musician James Li. To start, hotel has created three exclusive cocktails — available all summer at La Terrazza — based on his latest album. Burning Nose mixes rum and passion fruit, Mangelato enlivens gin with a special mango sago ...
Bulgari Hotels & Resorts is pleased to announce a new collaboration with award-winning beauty brand Augustinus Bader. The partnership kicks off with a new treatment created just for Bulgari SPAs, the Augustinus Bader Exclusive Bulgari Facial, which will be available at The Bulgari Spas in London, Dubai, Paris, Milan, Beijing, and ...
Going back to the days of Marco Polo and the Silk Road, China and Italy have long held a special relationship and connection.
Bulgari proudly marks its fourth consecutive participation in the China International Import Expo (CIIE) from 5th through 10th November. In this year’s edition Bulgari builds on the theme of East Meets West through a series ...
The stars have aligned in Shanghai, and not just for the upcoming holiday season. Bulgari Hotel Shanghai's Bao Li Xuan and Il Ristorante - Niko Romito have been awarded two and one Michelin stars, respectively. An honour earned for the fourth consecutive year by Bao Li Xuan and for the sixth by Il Ristorante - Niko Romito, it confirms each ...