Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Bulgari Hotels & Resorts is pleased to announce a new collaboration with award-winning beauty brand Augustinus Bader. The partnership kicks off with a new ...
Bulgari Hotels & Resorts has announced plans for the upcoming Bulgari Resort Los Angeles. Slated to open in 2026, it will be the twelfth jewel in the ...
The Bulgari Lounge leans into the holiday spirit with its Festive Afternoon Tea. Infused with the joy and warmth of the season, the experience begins with a ...
To coincide with the reopening, Bulgari Hotel London introduces a new series of Staycations. The collection of thoughtfully designed experiences invites guests ...