Alex Katz at the Timothy Taylor

Alex Katz at the Timothy Taylor
#Exhibitions

An integral part of the publicity campaign launched way back in 1890 that went on straight through to the ‘60s, the Coca-Cola Girls have always been pushed as an ideal of womanhood. Initially reserved and modest, these blond stars of TV adverts and billboards far and wide, had a significant impact on visual language and even the landscape! For Alex Katz - who has placed them at the centre of an exhibition at the Timothy Taylor - they are optimistic figures who, at the same time, pack quite a dose of nostalgia. And here they are, represented by the artist at the centre of a choreographed dance, now with the left arm raised, now with the head tilted to the right, with their fleeting gestures, all gathered in a sort of dynamic sequence. Repetition is a key to the working process of Katz. His paintings, lacking sentimentalism, don’t touch the character or humour of the subject, but, instead, emphasise the style, the inclination of a moment.