Fashion and Photography Tell of the 1930s

Fashion and Photography Tell of the 1930s
#Exhibitions

After the success of 1920s Jazz Age, the sophisticated 1930s are in the spotlight at the Fashion & Textiles Museum, where dream clothes become the vehicle of a stunning journey through time. Fashion and photography meet to tell us about a decade of sweeping changes - on display, more than 100 pieces of clothing, images of stars that made them popular and newspaper covers, faithful mirrors of the society and culture of the times. Besides the escape offered by the cinema, shop windows and ladies’ magazines, the world was fast heading to war with a growing divide between rich and poor. There was also the boom of houses outside the city, the new habit of garden parties, vacations at the seaside and the spread of sports. Starting things off, splendid evening gowns recalling Art Déco and Modernism with hyper-feminine lines, long gowns and a cult of the period - the bolero. In contrast, the look during the day called for practicality and versatility - shirts, skirts, pants and overcoats which were popular across the social classes. Pieces sewn by hand alternated with products that could be purchased in the ever-increasingly popular department stores with a celebration of flowers and polka-dots printed onto the latest fabric creations. And, of course, there are the styles proposed for the greatest event of the decade, the coronation of King George VI. At the end of the itinerary, 30 photos by the great Cecil Beaton dedicated to icons like Chanel and Elsa Schiaparelli, Marlene Dietriche and Vivien Leigh, Salvador Dalì and Queen Elizabeth.

Francesca Grego - © 2018 ARTE.it for Bulgari Hotel London