From the Studio to the Streets - Everything about Sneakers at the Design Museum

From the Studio to the Streets - Everything about Sneakers at the Design Museum
#Exhibitions

They were once no more than gym shoes. Then sneakers became cultural icons and totems of belonging. Totally disconnected from any real specific use, we use them for all occasions, with jeans or to loosen up an otherwise formal look. And while youth subcultures have their select types and fetishes, high fashion does as well - there isn’t one brand that doesn’t have to measure up with its own version, often creating unexpected cults behind new issues. An exhibition dedicated to sneakers was just a matter of time in the making. And, now, London’s Design Museum has made it happen with a journey through the world of sports shoes entitled From Studio to Street. Around 270 models are ready to demonstrate the evolution of sneakers over time, revealing their history, technical details and a glance at street style as well. From Adidas to Converse, from Puma to Reebok, Asics and Vans, all the big brands are ready to share their secrets. “The exhibition reveals the role that young people from various backgrounds had in transforming sneakers into icons of style and in guiding a sector that is worth billions now,” explains curator Ligaya Salazar, and conducts visitors “behind the scenes of new practices of upcycling and sustainable design”, as well as a look at future trends. Among some things not to be missed, the first biologically active shoe developed in the labs of MIT and an innovative robot for the production of shoe uppers ready to go to work right in front of visitors.
Francesca Grego - © 2021 ARTE.it for Bulgari Hotel London