A “Phygital” Fashion Week

A “Phygital” Fashion Week. Preparations are underway for the huge London event organised by the British Fashion Council which, from September 17 - 22, will hit virtual catwalks, but also several actual physical locations, inviting designers of womenswear and menswear to the highly awaited event which has been defined as “gender-neutral” this year. While the digital platform LFW continues to offer, for a passionate public and sector professionals, exclusive multimedia content that blends fashion, culture and technology, the official schedule is on its way, created within the parameters established by the government regarding social distancing. Inaugurating the first “real” post-Covid event in the Fashion Capital on 17 September will be Burberry’s with a show somewhere between virtual and real which, not allowing for physical spectators, looks to a return to nature and the essential role of open space to redefine fashion with new forms of expression.