In 2009, Bvlgari decided to take action on behalf of disadvantaged children around the world, as too many children are unable to fulfill their own aspirations because their lack of education perpetuates the cycle of poverty. Partnering with Save the Children, Bvlgari launched a campaign of unprecedented ambition and scope, in which part of the proceeds from the sale of Save the Children jewelry – custom designed by Bvlgari – is donated to the charity.
Inspired by the iconic B.zero1 jewelry line, the special collection comprises a ring, launched in October 2010, and a new pendant, launched in April 2014. The collection's two pieces are available in Bvlgari stores worldwide, select department stores and on Bvlgari’s website (in the US and Japan) for €420 ($480) each, of which €75 ($100) is donated to Save the Children. After almost five years, the partnership has developed into a strong and long-term relationship.
Bvlgari supports some of Save the Children's key strategic areas of intervention, including emergency relief, with a targeted focus on education, as it is the company's bold belief that no lasting development is made without education and learning. Interventions target the children most difficult to reach, while tackling the growing problem of urban poverty. With the additional proceeds from the sale of the new pendant, Bvlgari is expanding the scope of its activities and focus on health by supporting Save the Children’s life-saving interventions for the most vulnerable children: newborns.
Over the past decade, the world has made amazing progress in reducing child mortality – which has nearly halved from 12 million to 6.6 million – thanks to global political action on immunization, treatment of pneumonia, diarrhea and malaria, family planning and nutrition. But this progress could stall without urgent action to tackle scandalously high numbers of newborn deaths. Bvlgari has decided to take a stand in this global effort, saving the lives of 50,000 babies and their mothers through a financial commitment of €1 million. With enormous influence and unrivaled experience on the ground, Save the Children is the world’s largest independent international organization running programs in developing as well as developed countries. Teaming up with Bvlgari’s brand ambassadors, it continues its exemplary work wherever its support is needed most. To date, Save the Children’s programs have reached over 600,000 children and trained over 20,000 teachers through educational activities and initiatives in more than 1,200 schools, many of which are located in areas affected by conflict, extreme poverty or emergencies. Bvlgari’s donations benefit under-privileged children in 23 countries, including: Afghanistan, Albania, Australia, Bolivia, Bosnia-Herzegovina, Brazil, China, Colombia, Democratic Republic of the Congo, Haiti, India, Italy, Ivory Coast, Mexico, Montenegro, Japan, Jordan, Kenya, South Sudan, Uganda, the UK and the US.
Renowned photographer Fabrizio Ferri has actively supported this initiative, giving his time and talent. Over the years, he has photographed around 200 celebrities wearing the ring, and recently the pendant, in support of Bvlgari’s commitment to quality education for the world’s most needy children.