In classic mythology, the cornucopia or “horn of plenty” was a symbol of abundance and of a good harvest. However, Horn of Plenty was also the title of a fashion collection for the 2009 Fall/Winter Season by Alexander McQueen, his last one, created before his death by suicide at age forty. McQueen had a critical eye towards the excesses of the fashion industry that, in the name of creativity, alimented the consumer cycle, transforming the “subjectivity” of creation into a perpetual-motion machine guided by human desire. A decade after McQueen’s collection, the artist from Basel, Tobias Kaspar shifts this critical vision of the fashion industry into the universe of art. Since 2015, he has produced works of art using a Swiss textiles company known for its fabric destined for use in high fashion, which has also produced, from the ‘60s to the ‘90s, a series of knits for the Asian market. For the exhibition at the Galerie Urs Meile, Kaspar photographed some of these knits, originally sent along as indicators of the Western lifestyle to which Asian consumers aspired, now only to be a focal point of the artist’s viewpoint. The photos immortalise women wearing dance costumes, scenes of streets in London and Paris and even polo players - the critical view of Tobias Kaspar alights on the process of transformation of a product into a seductive status symbol.