Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
On the occasion of World Children's Day, Italian basketball champion and former NBA player Gigi Datome teams up with Bulgari and Save the Children to treat the children of Punto Luce delle Arti a masterclass in sports. Fitness and play are essential for all, but especially for kids, and Datome knows as well as anyone the benefits and joys that can ...
Bulgari Hotel Milano reimagines Workshop Gymnasium with a new membership programme, available to in-house and external guests. When guests sign up, they’ll receive access to Workshop’s original tailored training method, the gym and Spa, a swag bag, personal training, guest passes, valet parking, Augustinus Bader starter pack, one-night stay at the ...
This past July, three young Bolivians had the opportunity to apprentice with Chef Niko Romito to learn breadmaking in Italy. A continuation of Bulgari and Save the Children’s Youth Empowerment Program in Bolivia, the collaboration followed a weeklong program that took place last October. Of the 22 students who participated in the classes and ...
Bulgari Hotel Milano reveals its new Hair & Beauty Salon by Roberto D’Antonio. Designed by architecture firm Flaviano Capriotti Architetti, it offers a full suite of treatments in the most refined of contemporary spaces, featuring luxe teak wood, Bulgari-patterned screens and more smart design touches. In addition, it is the only salon that offers ...