Bulgari and Save the Children marks ten years of partnership with a new campaign called #GiveHope. Featuring celebrities such as Lily Aldridge, Úrsula Corberó and Alicia Vikander, and shot by the photographer Rankin, the campaign centres on the idea that the gift of hope can turn your whole world around. To go along with the campaign, Bulgari has also created a new Bulgari x Save the Children pendant, of which a portion of sales will be donated directly to charity. The silver and onyx pendant is inspired by the iconic BULGARI BULGARI collection and topped with a ruby — and is worn by celebrities in the new campaign.
In 2009, Bulgari joined forces with the charity Save the Children to give aid to the world's most vulnerable children. In ten years, they have helped some 1.5 million young people and raised $90 million through the sales of Save the Children jewellery.
To celebrate the collaboration turning ten, Bulgari unveils a new campaign and special edition silver-and-onyx pendant. With each pendant sold, $100 will be donated to Save the Children. The new campaign, called Give Hope, features celebrities shot by British photographer Rankin, and acts a call to action to honour the last ten years by looking ahead to the future. With the launch of the campaign, Bulgari has set a new goal of reaching $100 million total donations within a year.
For ten years, Bulgari and Save the Children have worked together to improve the lives of at-risk children and make their dreams of a better life come true.
Now it’s time to move forward and GIVE HOPE to more and more disadvantaged children all around the world: starting from this year, Bulgari Hotels and Resorts joins the cause and commits to invest in the future of children and young people by introducing a fundraising program in its hotels.
All the hotel guests can make a difference and help a child in need by making a simple donation when you check out. The donation will go to help an underprivileged child’s dream of a better future come true.
Starting from little things –school supplies, healthy snacks, a blanket, a bed to sleep in, to the big things –shelter, food, clean water, and education: guests can choose from among the donation options or make a general donation.
Since 2009, Bulgari and Save the Children have worked together to help children and young people in need, a collaboration that has benefitted over two million so far. In 2016, they launched the Youth Empowerment Programme in Bolivia, an initiative meant to build skills and confidence among adolescents in some of the most economically challenged communities in the South American country. In October, Chef Niko Romito travelled to La Paz to teach a class on bread making to young people enrolled in the programme. To Chef Niko, food and cooking are a passion, and to be able to share that with a new generation — and empower them at the same time — was an exceptionally rewarding experience.
Bulgari and Save the Children were the visionaries behind the Punto Luce delle Arti school in Ostia, a coastal suburb of Rome. Housed in an abandoned school, it was created as a hub for free activities, education and support for young people in the area — with courses on topics including cinema, photography and design. The school is poised to welcome some 1000 children and teenagers in its first year, giving them unprecedented access to skills and creative development that will complement their education. The Ostia school is one of 24 such centres in the Save the Children network and represents Bulgari’s ongoing investment in the next generation — and the country that has given it so much.
Bulgari supports some of Save the Children's key strategic areas of intervention with a targeted focus on education, as it is the company's bold belief that no lasting development is made without education and learning. Interventions target the children most difficult to reach, while tackling the growing problem of urban poverty and supporting the most vulnerable children: newborns.
Over the past decade, the world has made amazing progress in reducing child mortality but this could stall without urgent action to tackle scandalously high numbers of newborn deaths. Bulgari has decided to take a stand in this global effort, saving the lives of 50,000 babies and their mothers through a financial commitment of €1 million. With enormous influence and unrivaled experience on the ground, Save the Children is the world’s largest independent international organization running programs in developing as well as developed countries. Teaming up with Bulgari’s brand ambassadors, it continues its exemplary work wherever its support is needed most. To date, Save the Children’s programs have reached over 600,000 children and trained over 20,000 teachers through educational activities and initiatives in more than 1,200 schools, many of which are located in areas affected by conflict, extreme poverty or emergencies. Bulgari’s donations benefit under-privileged children in 23 countries, including: Afghanistan, Albania, Australia, Bolivia, Bosnia-Herzegovina, Brazil, China, Colombia, Democratic Republic of the Congo, Haiti, India, Italy, Ivory Coast, Mexico, Montenegro, Japan, Jordan, Kenya, South Sudan, Uganda, the UK and the US.
In 2009, Bulgari decided to take action on behalf of disadvantaged children around the world partnering with Save the Children. Bulgari launched a campaign of unprecedented ambition and scope, in which part of the proceeds from the sale of Save the Children jewelry – custom designed by Bulgari – is donated to the charity.