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A new exhibit comes to the heart of historic Roma. "The Genius of Images" comes to the flagship Bvlgari boutique on 10 Via Condotti, occupying Domvs, the space that has been permanently designated as a place to celebrate Bvlgari Heritage. This particular exhibit features images from the Bvlgari archives, most from the 1960s through 1990s, showing the powerful role visual storytelling has in shaping Bvlgari identity. The exhibit features the now iconic BVLGARI BVLGARI watch, which launched in 1975 and became a milestone for the Maison, helping to define its unique aesthetic in the years that followed.