Cars - the Motor Age at the Victoria and Albert Museum

Cars - the Motor Age at the Victoria and Albert Museum
#Exhibitions

How has the world changed since the invention of the automobile? A brand new exhibition at the Victoria and Albert Museum shows us how. Rare vintage autos never seen on display in the United Kingdom, garments, design objects, posters, films and photos illustrate the Motor Age. Aesthetics and daily life meet in an itinerary divided into three sections, looking at history with an eye towards the future. Going Fast shows us how speed has changed our way of looking at the world, shaping the visual culture, starting in the first half of the 1900s, and then going on to spark an impulse of technological exuberance which has yet to calm. Making More brings us into the realm of industry where we see how the production of automobiles revolutionised work in factories. But there’s more - marketing and advertising strategies, increasingly evolved, transforming the automobile into a veritable object of desire, not merely a means of transportation. A mixed blessing of advanced society, the automobile transformed the landscape forever - highways, service stations, vast factories and oil refineries await us in the final part of the exhibition, exploring the contradictions of consumer society but also launching us towards new possibilities as well.
Francesca Grego - © 2019 ARTE.it for Bulgari Hotel London