Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Bulgari Hotel Paris
There is a new star in the Bulgari Hotels & Resorts universe. On 2nd December, Bulgari Hotel Paris makes its debut, establishing a new hospitality experience in ...
The epitome of Bulgari style in cocktail form, the Bulgari Cocktail turns 18 this year. To celebrate, Bulgari Hotels & Resorts has teamed up with renowned ...
Bulgari Hotel Milano reimagines Workshop Gymnasium with a new membership programme, available to in-house and external guests. When guests sign up, they’ll ...
Located on the waterfront with access to Miami's beautiful beaches, the Bulgari Hotel Miami Beach will offer stunning ocean views just a few steps from the ...