When Fashion Becomes Art - Guy Bourdin in 100 Photographs

When Fashion Becomes Art - Guy Bourdin in 100 Photographs
#Exhibitions

Guy Bourdin, an ardent admirer of Alfred Hitchcock and Edward Hopper, was able to condense a whole novel, preferably a noir one, into a single image. At the Armani/Silos, we will discover his storytelling prowess through 100 images selected by Giorgio Armani and the Guy Bourdin Estate's management. Entire rooms with red, green, and pink themes reveal Bourdin’s background as a painter and years of experimentation with saturated colours. In other rooms, his camera plays with mannequins and deconstructed images, proving his surrealist origins. The section devoted to film is a must-see. The images of advertising campaigns, designed to look like crime scenes and inspired by Hitchcock, prove the influence of film in the artist’s work. "At first glance, Guy Bourdin and I don't have much in common," says Giorgio Armani. “His language was incisive, graphic, and resolute. His provocativeness is evident in his work, but what really stands out to me and what I really wanted to emphasise are his creative freedom, his aptitude for storytelling, and his love for film. I share with him an unwillingness to compromise and a refusal to go with the flow. I believe there is no other way to etch your name into the collective imagery.”
Francesca Grego - © 2023 ARTE.it for Bulgari Hotel Milano