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It is said that Pietro Ferrero, founder of the Italian chocolate empire, would go to the shops to buy his company's products incognito and personally verify their quality. A habit he never abandoned, not even when the company had reached important milestones. He is the inventor of the most famous spreadable cream in the world, which he had called Pasta Gianduja or Giandujot, today known to the world as Nutella®. A brilliant Piedmontese, in the secret recipe he combined two typical ingredients of his land: chocolate and hazelnuts. Archive and contemporary materials follow one another along the exhibition path that is inspired by a large city square, a meeting point and gathering place for all fans of the most famous chocolate cream ever which turns 60 this year.