“Amici ascoltatori, allegria!” is the phrase that has the scent of one, a thousand, a hundred thousand Italian living rooms from the boom years onwards with father, mother and children sitting on the sofa while trying to guess the answer to the impossible questions of Lascia o raddoppia. The one who said it for the first time, and made that phrase legendary, was Mike Bongiorno, the king of quizzes, one of the founding fathers of Italian television. His TV shows from Rischiatutto, Scommettiamo? and Flash onwards have contributed to building the national identity and the collective memory of the country. A great innovator and interpreter of the changes that have crossed society for decades, Mike Bongiorno was a man of two worlds. Born in the United States, but raised in Italy, he joined Rai, the Italian public television, around 1953, collaborating for the Radiogiornale, despite his “American” accent according to the experts. One hundred years after his birth, the exhibition set up at Palazzo Reale documents Bongiorno's entire human and artistic journey, enriched by "many rarities", granted for the occasion by the Mike Bongiorno Foundation, objects and memories that unite several generations of admirers.