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Art can be a discovery, a creative universe to explore firsthand along a path that engages and entertains. With this spirit, the Balloon Museum opened its doors at La Nuvola, a large interactive exhibition of contemporary art for adults and children that has already enjoyed great international success with over 6 million visitors worldwide. On display are over 20 monumental installations and interactive inflatable art works, many site-specific, by renowned international contemporary artists: Carsten Höller, Philippe Parreno, Martin Creed, and many others. Inflatable Art, with its lightness and versatility, thus becomes a symbol of an art that is in constant movement, capable of embracing the public in a total experience.