The Bulgari story begins in 1884, when Greek silversmith Sotirio Bulgari opened his first workshop in Rome.
Soon after, Bulgari cast aside traditional jewellery design in favour of something bolder, distinctive and more daring. Endlessly inspired by Rome, the Bulgari style was characterised by unusual colour combinations of semi-precious and precious stones, exquisite craftsmanship and boundless creativity.
During the Dolce Vita era of the 1950s and 60s, Bulgari caught the attention of the international elite, and its glamour only grew through the subsequent decades.
Today, Bulgari continues to rewrite the rules, approaching the world of luxury with a rare sense of irreverence and larger-than-life exuberance.