The Bvlgari story begins in 1884, when Greek silversmith Sotirio Bulgari opened his first workshop in Rome.
Soon after, Bvlgari cast aside traditional jewellery design in favour of something bolder, distinctive and more daring. Endlessly inspired by Rome, the Bvlgari style was characterised by unusual colour combinations of semi-precious and precious stones, exquisite craftsmanship and boundless creativity.
During the Dolce Vita era of the 1950s and 60s, Bvlgari caught the attention of the international elite, and its glamour only grew through the subsequent decades.
Today, Bvlgari continues to rewrite the rules, approaching the world of luxury with a rare sense of irreverence and larger-than-life exuberance.
More than any other category, Bvlgari jewels capture the essence of the brand. Over the years, certain collections and motifs have come to stand for Bvlgari style. Fiore, or flowers, are a theme Bvlgari returns to often, a testament to the timeless allure of one of nature’s most brilliant gems. Inspired by ancient Roman coins, the BVLGARI BVLGARI logo was first launched in the 1970s. Its debut marked the beginning of a new era of design and experimentation for Bvlgari. Monete, one of the most celebrated of any Bvlgari icon. First introduced in the 60s, it evokes the brand’s connection to the Eternal City. Serpenti. A symbol of wisdom, power and rebirth, the snake appears again and again throughout Bvlgari’s collections.The Parentesi collection marked Bvlgari’s first foray into modular jewellery. Launched in the 80s, the jewels are composed of individual elements that can be produced as a series, finished by hand and then connected to one another. Tubogas. Sleek and flexible, the Tubogas band was first introduced in the 19th century, resurrected in the 1970s and has become one of the brand’s signatures.
Bvlgari has long been associated with movie stars, socialites and other iconic figures. Over the years, the list of stars who have worn Bvlgari creations is innumerable. As early as the 1930s, the Via Condotti boutique drew the world’s elite, quickly becoming the favourite jeweller in certain stylish circles. In the 1950s and 60s, with the establishment of Rome as Cinecittà — a moviemaking hub for some of the era’s biggest blockbusters — the link between Bvlgari and the movie world became even more firmly established, with stars such as Elizabeth Taylor, Sophia Loren and Audrey Hepburn wearing exquisite Bvlgari creations on and off-screen.
Today, Bvlgari jewels continue their association with the worlds of film, fashion and society. From awards ceremonies to movie sets, Bvlgari pieces are the jewels of choice for the most beautiful women in the world.