Giacomo Puccini called her “Bicchi” and, in time, everybody called her Biki, thanks to the poet Gabriele D’Annunzio, who transformed her childhood nickname into something exotic. “I’m just a seamstress,” Elvira Leonardi Bouyeure once said, the inventor of the “Made in Italy” label, stylist to Maria Callas, Sofia Loren and Brigitte Bardot. Her golden childhood was marked by the influence of huge cultural giants on her upbringing. Characters like Giacomo Puccini, to her “Nonno Tato”, her grandmother’s second husband. When she met, in Paris, art collector Robert Boyeure, her future husband, Biki came into contact with the fashion world and was immediately bewitched. Her constant contact with this world, after one voyage to Paris after another, gave her the idea of turning her natural fashion sense into a creative vocation. Thus, in 1934, she opened her first atelier. At her Milanese studio at Via Senato 8, the first styles inspired by Parisian fashion began to appear, designed and manufactured by Gina Cicogna and Biki, who quickly became convinced that their creations were destined to dress women everywhere. The combination of colours (eccentric for the time), such as blue and green, soon became a trademark of her unmistakable style.
Bulgari Debuts Summer Collection at Milan Fashion Week
Summer fashion in our sights. Milan Fashion Week saw the debut of Bulgari's summer Leather Goods & Accessories collection at the Bulgari boutique, as well as ...
The exhibition presents an in-depth and original approach to Brassaï’s oeuvre through over 200 vintage prints, with particular attention to the extremely famous images dedicated to the French capital and its nightlife.
The retrospective of Nari Ward presents, for the first time, a combination of works that interweaves his exploration of performativity and collaborative projects: over thirty years of practice, presenting early seminal and historical works as well as new productions.
Piero della Francesca's masterpiece reunited again
In a unique and unrepeatable exhibition, a masterpiece by Piero della Francesca is presented for the first time in history, 555 years after its creation: the Augustinian Polyptych.