Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
How's this for a dreamy dress code? Bulgari Hotels & Resorts and Milanese brand LaDoubleJ are introducing an exclusive new line of custom-printed silk pajamas, “La Double J x Bulgari Hotels & Resorts”. One each, in two different patterns, have been launched at a series of "pajama parties" held at the Bulgari Suite in each of the destination ...
Bulgari Hotel Tokyo
On 4th April, Bulgari Hotels & Resorts introduces its newest gem, Bulgari Hotel Tokyo, the first Bulgari hotel in Japan and the 8th in the collection. Occupying floors 40 to 45 of an ultra-skyscraper in the Yaesu 2-Chome North District overlooking the iconic red brick Tokyo Station, the Imperial Palace Garden and the city all the way to Mt Fuji. 98 ...
On the occasion of World Children's Day, Italian basketball champion and former NBA player Gigi Datome teams up with Bulgari and Save the Children to treat the children of Punto Luce delle Arti a masterclass in sports. Fitness and play are essential for all, but especially for kids, and Datome knows as well as anyone the benefits and joys that can ...
Bulgari Hotels & Resorts is pleased to announce a new collaboration with award-winning beauty brand Augustinus Bader. The partnership kicks off with a new treatment created just for Bulgari SPAs, the Augustinus Bader Exclusive Bulgari Facial, which will be available at The Bulgari Spas in London, Dubai, Paris, Milan, Beijing, and ...