Bulgari Commits to Innovation in the Name of Sustainability

#Experiences

INFO

Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.

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#Save the Children

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#Wellness

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#Next Opening

The Bvlgari Hotel Tokyo is announced for 2023

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#Celebration

The Bulgari Cocktail turns 18

The epitome of Bulgari style in cocktail form, the Bulgari Cocktail turns 18 this year. To celebrate, Bulgari Hotels & Resorts has teamed up with renowned Venetian glassmaker Venini to create a special glass. From 10th March, each property will serve the drink in the Venini glass and the Suites will include freshly made bottled cocktails and sample ...

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