Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
A loved child is a happy child. That is the message at the heart of the new My Wish for You campaign, created by Bulgari and Save the Children to coincide with Mother's Day. A celebration of each child's individual hopes and dreams, it reminds us that with love and support, kids can achieve anything — and that is every mother's wish.
Romance is in the air — and at the Spa. Couples can disconnect to reconnect with the Spa’s signature Valentine’s Day experience, Fiori D’amore. Available from 1st to 31st February, it includes a 30-minute Milk Bathing Ritual, 60-minute La Mer Body Treatment, 30-minute La Mer Ultimate Express Facial and a 100ml bottle of Bulgari Allegra Perfume ...
Next stop: Tokyo. Bulgari Hotels & Resorts has just confirmed plans for the forthcoming Bulgari Hotel Tokyo, a soaring property that will occupy the 39th through 45th floors of a new ultra-skyscraper near the Tokyo Station. Comprising 98 rooms including an extraordinary Bulgari Suite, it will also be home to iconic Bulgari venues including Il Bar, ...
The epitome of Bulgari style in cocktail form, the Bulgari Cocktail turns 18 this year. To celebrate, Bulgari Hotels & Resorts has teamed up with renowned Venetian glassmaker Venini to create a special glass. From 10th March, each property will serve the drink in the Venini glass and the Suites will include freshly made bottled cocktails and sample ...