Bvlgari Commits to Innovation in the Name of Sustainability

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Bvlgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bvlgari has created the Bvlgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bvlgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bvlgari committing to drastically reducing its footprint over the next few years.

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#New Opening

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Located on the waterfront with access to Miami's beautiful beaches, the Bvlgari Hotel Miami Beach will offer stunning ocean views just a few steps from the exciting Miami Art Deco district.

The building that will become Bvlgari Hotel Miami Beach was originally designed as a hotel by Miami architect Albert Anis in the late 1950's, as part of the ...

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