Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
ROMA WITH A VIEW
Bulgari Hotel Shanghai recently held its “Roma With A View” event, announcing a year-long collaboration with famous musician James Li. To start, hotel has created three exclusive cocktails — available all summer at La Terrazza — based on his latest album. Burning Nose mixes rum and passion fruit, Mangelato enlivens gin with a special mango sago ...
13th April was a dazzling affair, as imagined by the Roman Jeweller of Time. As part of Watches & Wonders 2021, Bvlgari watches introduced its novelties, Grande Complication watches and jewellery watches at an exclusive exhibit installed at Bvlgari Hotel Shanghai. With a guestlist of media, business partners and other luminaries, the crowd was as ...
The epitome of Bulgari style in cocktail form, the Bulgari Cocktail turns 18 this year. To celebrate, Bulgari Hotels & Resorts has teamed up with renowned Venetian glassmaker Venini to create a special glass. From 10th March, each property will serve the drink in the Venini glass and the Suites will include freshly made bottled cocktails and sample ...
Sundays will never be the same. The Bulgari Sunday Brunch tradition comes to Shanghai with the launch of a new set menu at one-Michelin-starred Il Ristorante – Niko Romito. Inspired by classic Italian family meals, executed with a contemporary point of view, and served with a side of stunning city views, it's a delicious way to spend a weekend ...