Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
ROMA WITH A VIEW
Bulgari Hotel Shanghai recently held its “Roma With A View” event, announcing a year-long collaboration with famous musician James Li. To start, hotel has ...
Located on the waterfront with access to Miami's beautiful beaches, the Bulgari Hotel Miami Beach will offer stunning ocean views just a few steps from the ...
Bulgari Hotels & Resorts’ peerless expression of luxury will be coming to the Maldives, thanks to an agreement just signed for the Bulgari Resort Ranfushi, to ...
A loved child is a happy child. That is the message at the heart of the new My Wish for You campaign, created by Bulgari and Save the Children to coincide with ...