Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Bulgari Hotel Tokyo
On 4th April, Bulgari Hotels & Resorts introduces its newest gem, Bulgari Hotel Tokyo, the first Bulgari hotel in Japan and the 8th in the collection. Occupying ...
Sundays will never be the same. The Bulgari Sunday Brunch tradition comes to Shanghai with the launch of a new set menu at one-Michelin-starred Il Ristorante – ...
Bulgari Hotels & Resorts is pleased to announce that the collaboration with award-winning beauty brand Augustinus Bader has now landed in Shanghai. The ...
Going back to the days of Marco Polo and the Silk Road, China and Italy have long held a special relationship and connection.
Bulgari proudly marks its fourth ...