Bvlgari Serpenti Infinite Tales exhibition
From July 19 until August 18, 2024
Genesis Art Gallery (next to the Bvlgari Hotel Beijing)
An icon of metamorphosis takes its final form. Launched in celebration of the 75th anniversary of Bvlgari’s most iconic motif, Serpenti Factory explores the snake as an endless source of creative inspiration, telling its story anew through collaborations with cutting edge artists. Since 2023, the show has traveled around the globe, and now comes to Beijing for its grand finale. Hosted by the Genesis Art Gallery, which was designed by Tadao Ando, the exhibit will be the largest Serpenti Factory installation yet.
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