Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Bulgari Hotel Tokyo
On 4th April, Bulgari Hotels & Resorts introduces its newest gem, Bulgari Hotel Tokyo, the first Bulgari hotel in Japan and the 8th in the collection. Occupying floors 40 to 45 of an ultra-skyscraper in the Yaesu 2-Chome North District overlooking the iconic red brick Tokyo Station, the Imperial Palace Garden and the city all the way to Mt Fuji. 98 ...
The Bulgari Spa announces a new partnership with the wellness brand GROUND. Inspired by "purposeful selfcare", GROUND uses 100% natural products made in small batches in Ireland to achieve balance with the intention of long term peace of mind and good health. The GROUND philosophy is based on the difference between each body and treatments use ...
Bulgari Hotel London unveils a fresh look for the Rooms and Suites. Inspired by Bulgari's famous gemstones, jewel-toned silk rugs and curtains, complement cognac leather chairs, cashmere throws and artworks from the Bulgari archive. The refreshed spaces represent a reimagined Bulgari glamour, while still incorporating existing details like black ...
Bulgari Hotel London’s fifth season of Breakthrough Women in Film Series, which champions young female filmmakers and female-driven storylines, returns in 2024. Curated by Bridget Arsenault of Long Winded Lady Productions, the series allows audiences access to highly anticipated films prior to their general release, with Arsenault commenting that ...