Bvlgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bvlgari has created the Bvlgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bvlgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bvlgari committing to drastically reducing its footprint over the next few years.
Next stop: Tokyo. Bvlgari Hotels & Resorts has just confirmed plans for the forthcoming Bvlgari Hotel Tokyo, a soaring property that will occupy the 39th through 45th floors of a new ultra-skyscraper near the Tokyo Station. Comprising 98 rooms including an extraordinary Bvlgari Suite, it will also be home to iconic Bvlgari venues including Il Bar, ...
Sette by Scarpetta has launched a new cocktail and cicchetti menu for pre-dinner drinks, available every evening between 5pm and 8pm at Sette’s elegant bar, located on the ground floor of Bvlgari Hotel London. Echoing its chic Stateside counterpart Scarpetta in NYC, Sette’s simple yet elevated dishes shine a spotlight on exceptional Italian ...
Bvlgari Hotels & Resorts has announced the 2022 opening of Bvlgari Hotel Roma. The new property is an especially remarkable addition to the collection given that it is in Rome, the hometown of Bvlgari. Set to open in the Piazza Augusto Imperatore in the Campo Marzio, the Hotel will occupy a magnificent modernist building from the 1930s, which will ...
Bvlgari Hotel London’s third season of its Breakthrough Women in Film Series continues in 2020, which champions young female filmmakers and female-driven storylines. Having run November 2019 and then January and February this year, the remaining events are in March, when the Hotel will host two private screenings of Love Type D, the last film from ...
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