Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
On the occasion of World Children's Day, Italian basketball champion and former NBA player Gigi Datome teams up with Bvlgari and Save the Children to treat the children of Punto Luce delle Arti a masterclass in sports. Fitness and play are essential for all, but especially for kids, and Datome knows as well as anyone the benefits and joys that can ...
Bvlgari Hotels & Resorts around the world have opened the doors to their exclusive Serpenti Suite, with Bvlgari Hotel London revealing its own stunning tribute to the iconic symbol. The latest expression of the endlessly inspiring motif, the Suite invites guests to immerse themselves in the allure of Serpenti, which is brought to life in luxurious ...
Bvlgari Hotel London’s fifth season of Breakthrough Women in Film Series, which champions young female filmmakers and female-driven storylines, returns in 2024. Curated by Bridget Arsenault of Long Winded Lady Productions, the series allows audiences access to highly anticipated films prior to their general release, with Arsenault commenting that ...
The Bvlgari Spa announces a new partnership with the wellness brand GROUND. Inspired by "purposeful selfcare", GROUND uses 100% natural products made in small batches in Ireland to achieve balance with the intention of long term peace of mind and good health. The GROUND philosophy is based on the difference between each body and treatments use ...
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