Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Bvlgari Hotel London unveils The Bvlgari Lounge, a cosy, intimate "living room" featuring updated interiors courtesy of architectural firm Antonio Citterio ...
To coincide with the reopening, Bulgari Hotel London introduces a new series of Staycations. The collection of thoughtfully designed experiences invites guests ...
A new movie starring Bvlgari Global Brand Ambassador Priyanka Chopra Jonas and produced by Atomic Production and directed by Andrea Rovetta, gives viewers an ...
Bulgari Hotel London unveils a fresh look for the Rooms and Suites. Inspired by Bulgari's famous gemstones, jewel-toned silk rugs and curtains, complement ...