Bvlgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bvlgari has created the Bvlgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bvlgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bvlgari committing to drastically reducing its footprint over the next few years.
Bvlgari Hotel Roma
The ultimate expression of Bvlgari takes shape in the newest Bvlgari Hotels & Resorts jewel, its ninth property. Located in the Campo Marzio neighborhood, minutes from the Piazza di Spagna and Via del Corso shopping area, it bridges antiquity and innovation, drawing on myriad influences and inspirations to create a new icon of the Eternal City.
A new movie starring Bvlgari Global Brand Ambassador Priyanka Chopra Jonas and produced by Atomic Production and directed by Andrea Rovetta, gives viewers an unprecedented view of Bvlgari Hotel Roma, taking them behind the scenes to discover the craftsmanship and culture that inspired the property. Debuting on Amazon Prime Video on June 7, 2024, An ...
Bvlgari Hotels & Resorts is pleased to announce that the collaboration with award-winning beauty brand Augustinus Bader has now landed in Shanghai. The partnership continues with the new treatment created just for the Bvlgari Spa, the Augustinus Bader Exclusive Bvlgari Facial, which is now available at the Bvlgari Spa Shanghai, following its debut ...
Bvlgari Hotel Shanghai is pleased to announce the launch of its exclusive new Serpenti Suite, a new accommodation that invites guests to immerse themselves in the world of Bvlgari’s most iconic symbol.
This unprecedented experience will debut on 9th January, 2025, and continue throughout the year, celebrating the Year of the Snake, as well as the ...
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