Over the last decade and a half, Bulgari's work with charity organization Save the Children has raised over 105 million dollars. With most of the money raised through the Bulgari and Save the Children custom jewellery collection, its proceeds have gone on to help more than two million children in 37 countries, improving their lives through education, youth programmes, emergency response and initiatives against poverty. Through its long-term goals, countless young lives have been changed.
For fifteen years, Bulgari and Save the Children have worked together to improve the lives of at-risk children and make their dreams of a better life come true.
Now it’s time to move forward and #WITHMEWITHYOU to more and more disadvantaged children all around the world: Bulgari Hotels and Resorts joins the cause and commits to invest in the future of children and young people with a fundraising program in its hotels.
All the hotel guests can make a difference and help a child in need by making a simple donation when they check out. The donation will go to help an underprivileged child’s dream of a better future come true.
Starting from little things –school supplies, healthy snacks, a blanket, a bed to sleep in, to the big things –shelter, food, clean water, and education: guests can choose from among the donation options or make a general donation.
Since 2009, Bulgari and Save the Children have worked together to help children and young people in need, a collaboration that has benefitted over two million so far. In 2016, they launched the Youth Empowerment Programme in Bolivia, an initiative meant to build skills and confidence among adolescents in some of the most economically challenged communities in the South American country. In October, Chef Niko Romito travelled to La Paz to teach a class on bread making to young people enrolled in the programme. To Chef Niko, food and cooking are a passion, and to be able to share that with a new generation — and empower them at the same time — was an exceptionally rewarding experience.
Bulgari and Save the Children were the visionaries behind the Punto Luce delle Arti school in Ostia, a coastal suburb of Rome. Housed in an abandoned school, it was created as a hub for free activities, education and support for young people in the area — with courses on topics including cinema, photography and design. The school is poised to welcome some 1000 children and teenagers in its first year, giving them unprecedented access to skills and creative development that will complement their education. The Ostia school is one of 24 such centres in the Save the Children network and represents Bulgari’s ongoing investment in the next generation — and the country that has given it so much.
Bulgari supports some of Save the Children's key strategic areas of intervention with a targeted focus on education, as it is the company's bold belief that no lasting development is made without education and learning. Interventions target the children most difficult to reach, while tackling the growing problem of urban poverty and supporting the most vulnerable children: newborns.
Over the past decade, the world has made amazing progress in reducing child mortality but this could stall without urgent action to tackle scandalously high numbers of newborn deaths. Bulgari has decided to take a stand in this global effort, saving the lives of 50,000 babies and their mothers through a financial commitment of €1 million. With enormous influence and unrivaled experience on the ground, Save the Children is the world’s largest independent international organization running programs in developing as well as developed countries. Teaming up with Bulgari’s brand ambassadors, it continues its exemplary work wherever its support is needed most. To date, Save the Children’s programs have reached over 600,000 children and trained over 20,000 teachers through educational activities and initiatives in more than 1,200 schools, many of which are located in areas affected by conflict, extreme poverty or emergencies. Bulgari’s donations benefit under-privileged children in 23 countries, including: Afghanistan, Albania, Australia, Bolivia, Bosnia-Herzegovina, Brazil, China, Colombia, Democratic Republic of the Congo, Haiti, India, Italy, Ivory Coast, Mexico, Montenegro, Japan, Jordan, Kenya, South Sudan, Uganda, the UK and the US.
In 2009, Bulgari decided to take action on behalf of disadvantaged children around the world partnering with Save the Children.
Bulgari has once again renewed its commitment to the collaboration with the new #WITHMEWITHYOU campaign and the introduction of a new pendant necklace. Inspired by Bulgari's B.zero1 Rock, the sterling silver necklace features a round pendant with edgy metallic studs. Beginning on January 1st 2024, Bulgari will donate €95 from every sale to support Save the Children programmes around the world.
Shot by Italian photographer Fabrizio Ferri, who has worked on previous Bulgari and Save the Children campaigns, #WITHMEWITHYOU focuses on the chain of connections created by this partnership. Starring Anne Hathaway, Eva Herzigova and many other friends of the Maison, it's a story of the powerful links that exist between humans, and the strength that comes from working together.