Building 2 Courtyard No. 8 Xinyuan South Road, Chaoyang District, Beijing 100027 +86 10 8555 8555
Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
A new movie starring Bvlgari Global Brand Ambassador Priyanka Chopra Jonas and produced by Atomic Production and directed by Andrea Rovetta, gives viewers an unprecedented view of Bvlgari Hotel Roma, taking them behind the scenes to discover the craftsmanship and culture that inspired the property. Debuting on Amazon Prime Video on June 7, 2024, An ...
Fifth times a charm at Bulgari Hotel Beijing, where Il Ristorante - Niko Romito has just been awarded a single Michelin star for the fifth year in a row. The restaurant features a new canon of Italian regional cuisine, as pioneered by the always innovative and passionately authentic Chef NIko. Congratulations to Chef and his team, who bring Bulgari ...
An icon of metamorphosis takes its final form. Launched in celebration of the 75th anniversary of Bvlgari’s most iconic motif, Serpenti Factory explores the snake as an endless source of creative inspiration, telling its story anew through collaborations with cutting edge artists. Since 2023, the show has traveled around the globe, and now comes to ...
Bvlgari Hotel Beijing held a dazzling garden poetry ensemble to welcome the sunny season. "A Poem to Time" celebrated the joy of spring with dance, music performances and poetry readings put on in partnership with "The Poem for You", an international arts and cultural exchange platform. Overlooking the Liangma River, the lush garden was a magical ...