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Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Bvlgari Hotel Beijing launches a new philanthropic partnership with Tencent Music Entertainment Group (TME). The inaugural event, the Yuepu Music Garden Space Charity Concert was held at the Tadao Ando-designed Genesis Art Gallery, adjacent to the Hotel, which provided an iconic backdrop for the performances. The initiative is dedicated to bringing ...
Bvlgari Hotels & Resorts is thrilled to announce plans for Bvlgari Resort & Mansions Cave Cay, in the Bahamas, a new property on a 220-acre private island in the Exumas — set to open in 2029. Comprising 64 luxury Suites and Villas as well as 48 privately owned Mansions, it will also be home to signature Bvlgari gems like The Bvlgari Bar, Il ...
On the occasion of World Children's Day, Italian basketball champion and former NBA player Gigi Datome teams up with Bulgari and Save the Children to treat the children of Punto Luce delle Arti a masterclass in sports. Fitness and play are essential for all, but especially for kids, and Datome knows as well as anyone the benefits and joys that can ...
An icon of metamorphosis takes its final form. Launched in celebration of the 75th anniversary of Bvlgari’s most iconic motif, Serpenti Factory explores the snake as an endless source of creative inspiration, telling its story anew through collaborations with cutting edge artists. Since 2023, the show has traveled around the globe, and now comes to ...