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Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Bulgari Hotels & Resorts has announced plans for the upcoming Bulgari Resort Los Angeles. Slated to open in 2026, it will be the twelfth jewel in the collection. Nestled in the Santa Monica Mountains, the new property will feature 58 rooms and eight private estates residences set on 33 stunning acres. Formally known as the Retreat, it will also be ...
A chic new addition to the region, the Resort will occupy 10 hectares of terraced gardens on the tip of a private peninsula. The new property will be home to 100 private Mansions, with three to six rooms, pool, and outdoor areas. The Resort itself will comprise 84 rooms and suites, as well as signature Bvlgari destinations for dining, wellness and ...
Autumn's cooler temps are the perfect pairing for Bulgari Bar Beijing's new seasonal cocktails menu, carefully curated by the Bar's expert mixologists. Best experienced in the bar or on the outdoor terrace overlooking the Liangma River, they use timely ingredients to set the scene for an enchanting autumn, and will be available for a limited time ...
An icon of metamorphosis takes its final form. Launched in celebration of the 75th anniversary of Bvlgari’s most iconic motif, Serpenti Factory explores the snake as an endless source of creative inspiration, telling its story anew through collaborations with cutting edge artists. Since 2023, the show has traveled around the globe, and now comes to ...