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Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
A new movie starring Bvlgari Global Brand Ambassador Priyanka Chopra Jonas and produced by Atomic Production and directed by Andrea Rovetta, gives viewers an unprecedented view of Bvlgari Hotel Roma, taking them behind the scenes to discover the craftsmanship and culture that inspired the property. Debuting on Amazon Prime Video on June 7, 2024, An ...
The spirit of the season is the thread running through a new experience at Bvlgari Hotel Beijing, the Spring Afternoon Tea. In addition to a selection of organic teas, Michelin-starred Chef Niko Romito has created a menu of sweet and savoury bites including a new dessert inspired by the iconic Bvlgari Parfumée Thé Impérial, which combines the ...
Bvlgari Hotels & Resorts is thrilled to announce that a new agreement has been signed to open Bvlgari Resort & Mansions in Abu Dhabi in 2030. Set on the horseshoe-shaped Private Island, the Resort comprises 60 Rooms and Suites, 30 Villas and 90 exceptional Mansions of different sizes, plus a state-of-the-art Marina. Designed as a full destination ...
Bvlgari Hotels & Resorts is celebrating the trailblazing women shaping Italy’s organic wine landscape with the launch of a new wine list, Le Donne Eroiche del Vino Biologico – The Heroic Women of Organic Wine. This curated selection highlights Italian women who are redefining viticulture with passion, creativity, and a steadfast commitment to ...
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