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Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
A new movie starring Bvlgari Global Brand Ambassador Priyanka Chopra Jonas and produced by Atomic Production and directed by Andrea Rovetta, gives viewers an unprecedented view of Bvlgari Hotel Roma, taking them behind the scenes to discover the craftsmanship and culture that inspired the property. Debuting on Amazon Prime Video on June 7, 2024, An ...
A new collection of pastries from Chef Niko Romito reimagines traditional Italian sweets for a modern palate. Crafted with less fat and sugar, they capture Chef Niko’s light approach to Italian cuisine. La Pasticceria - Niko Romito comprises 11 gorgeously rendered pastries that can be had in the comfort of the lounge. For Afternoon Tea, five ...
An icon of metamorphosis takes its final form. Launched in celebration of the 75th anniversary of Bvlgari’s most iconic motif, Serpenti Factory explores the snake as an endless source of creative inspiration, telling its story anew through collaborations with cutting edge artists. Since 2023, the show has traveled around the globe, and now comes to ...
Bulgari Hotels & Resorts is pleased to announce that the collaboration with award-winning beauty brand Augustinus Bader has now landed in Beijing. The partnership continues with the new treatment created just for the Bulgari Spa, the Augustinus Bader Exclusive Bulgari Facial, which is now available at the Bulgari Spa Beijing, following its debut in ...