Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Experiencing one of the most celebrated traditions of the Italian lifestyle has never be more breathtaking. The Bulgari Bar at the Bulgari Resort in Bali offers ...
Fit for a queen (and her king) Lulur (a Javanese word that means “to coat one’s skin”) was traditionally performed right before a bride’s wedding day. In the ...
Bulgari Hotel Paris
There is a new star in the Bulgari Hotels & Resorts universe. On 2nd December, Bulgari Hotel Paris makes its debut, establishing a new hospitality experience in ...
An ancient Balinese tradition is the inspiration behind a new experience at the Resort. Melukat, a purifying ceremony designed to cleanse body and mind, is said ...