Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Fit for a queen (and her king) Lulur (a Javanese word that means “to coat one’s skin”) was traditionally performed right before a bride’s wedding day. In the ...
Bvlgari Hotels & Resorts is thrilled to announce that a new agreement has been signed to open Bvlgari Resort & Mansions in Abu Dhabi in 2030. Set on the ...
A new movie starring Bvlgari Global Brand Ambassador Priyanka Chopra Jonas and produced by Atomic Production and directed by Andrea Rovetta, gives viewers an ...
A chic new addition to the region, the Resort will occupy 10 hectares of terraced gardens on the tip of a private peninsula. The new property will be home to ...