Bvlgari Commits to Innovation in the Name of Sustainability

INFO

Bvlgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bvlgari has created the Bvlgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bvlgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bvlgari committing to drastically reducing its footprint over the next few years.

Autres articles

#Haute cuisine

Starlight dinner experience

Special occasions are all the more spectacular at Bvlgari Resort Bali, which offers a unique private dining experience in the open air. Surrounded by the Resort’s lush flora and set beneath the infinity pool, the table features endless ocean views. The stunning scenery and intimate location give this exclusive experience the feel of one’s own ...

#Save the Children

Bvlgari and Save the Children Mark 10 Years with a New Campaign

To celebrate 10 years of partnership, Bvlgari and Save the Children launch the new #GiveHope campaign. Shot by photographer Rankin, the campaign stars celebrities including Lily Aldridge, Ursula Corbero, Alicia Vikander, Eva Green and many others. #GiveHope centres on the idea that “the gift of hope can turn your whole world round” and features a ...

#New Opening

To open in 2022: Bvlgari Hotel Roma

Bvlgari Hotels & Resorts has announced the 2022 opening of Bvlgari Hotel Roma. The new property is an especially remarkable addition to the collection given that it is in Rome, the hometown of Bvlgari. Set to open in the Piazza Augusto Imperatore in the Campo Marzio, the Hotel will occupy a magnificent modernist building from the 1930s, which will ...

#Wellness

Workshop Gymnasium

Having attracted a devoted following at The Bvlgari Hotel in London, Milan, Beijing and Dubai Workshop Gymnasium is now in Bali. A completely bespoke experience for mind and body, the team at Workshop works closely with individual clients to develop an exercise and nutrition regimen that achieves extraordinary results.

A luxurious setting and ...