Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
The Bulgari Spa announces a new partnership with the wellness brand GROUND. Inspired by "purposeful selfcare", GROUND uses 100% natural products made in small ...
To coincide with the reopening, Bulgari Hotel London introduces a new series of Staycations. The collection of thoughtfully designed experiences invites guests ...
Bulgari Hotel London unveils The Bulgari Lounge, a cosy, intimate "living room" featuring updated interiors courtesy of architectural firm Antonio Citterio ...
Bulgari Hotel Tokyo
On 4th April, Bulgari Hotels & Resorts introduces its newest gem, Bulgari Hotel Tokyo, the first Bulgari hotel in Japan and the 8th in the collection. Occupying ...