Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
13th April was a dazzling affair, as imagined by the Roman Jeweller of Time. As part of Watches & Wonders 2021, Bvlgari watches introduced its novelties, Grande Complication watches and jewellery watches at an exclusive exhibit installed at Bvlgari Hotel Shanghai. With a guestlist of media, business partners and other luminaries, the crowd was as ...
How's this for a dreamy dress code? Bulgari Hotels & Resorts and Milanese brand LaDoubleJ are introducing an exclusive new line of custom-printed silk pajamas, “La Double J x Bulgari Hotels & Resorts”. One each, in two different patterns, have been launched at a series of "pajama parties" held at the Bulgari Suite in each of the destination ...
On the occasion of World Children's Day, Italian basketball champion and former NBA player Gigi Datome teams up with Bulgari and Save the Children to treat the children of Punto Luce delle Arti a masterclass in sports. Fitness and play are essential for all, but especially for kids, and Datome knows as well as anyone the benefits and joys that can ...
The epitome of Bulgari style in cocktail form, the Bulgari Cocktail turns 18 this year. To celebrate, Bulgari Hotels & Resorts has teamed up with renowned Venetian glassmaker Venini to create a special glass. From 10th March, each property will serve the drink in the Venini glass and the Suites will include freshly made bottled cocktails and sample ...