London Fashion Week is a clothing fair that takes place in London, twice a year, in February and September. Together with Milan, Paris, New York and Tokyo it is one of the 5 major events that shape the future of fashion and style on the planet. With over 250 of the most famous designers and brands, London is a fashion week where innovation, even the most eclectic and revolutionary, comes face to face with traditional haute couture. So in the historic streets of Soho or in the Fashion District of Shoreditch, you can discover the punk aesthetic of Vivienne Westwood a few steps away from the more classic British style of brands like Burberry. The shows of British designers such as Alexander McQueen, Jimmy Choo, Paul Smith, Stella McCartney are unmissable, making London a driving force behind many style trends, from luxury to streetwear.
A new movie starring Bvlgari Global Brand Ambassador Priyanka Choora Jonas and produced by Atomic Production and directed by Andrea Rovetta, gives viewers an unprecedented view of Bvlgari Hotel Roma, taking them behind the scenes to discover the craftsmanship and culture that inspired the property.
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