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Pop-up beauty at the Bvlgari Spa Roma
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Bvlgari Hotel - Beautyholics Collab
Bulgari Hotel Roma - The Bulgari Spa | The Pool

The Bvlgari Spa in Rome has collaborated with Paola Malaspina of Rome’s The Beautyaholic Shop, which specialises in indie beauty and wellness brands, to create the exclusive The Facial of Joy treatment in partnership with Swiss beauty brand LOYA also at the Bvlgari Spa in Milan. Beginning 29th January and through the end of March, the Spa will also host the LOYA Trend Room, a space for exploration and discovery dedicated to emerging products and trends. The Facial of Joy was born out of the same spirit of innovation as the Trend Room, and leverages the latest advancements in skincare from nanoneedling to LED therapy, and oxygen infusion, to leave skin luminous and revived. It features LOYA’s proprietary formulas and also marks the debut of the Swiss brand in Italy. An inspired and inspiring collaboration, the launch of the facial and the Trend Room represent an exciting new milestone for Bvlgari Spa, one characterised by cutting-edge science.