Bvlgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bvlgari has created the Bvlgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bvlgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bvlgari committing to drastically reducing its footprint over the next few years.
A new movie starring Bvlgari Global Brand Ambassador Priyanka Chopra Jonas and produced by Atomic Production and directed by Andrea Rovetta, gives viewers an unprecedented view of Bvlgari Hotel Roma, taking them behind the scenes to discover the craftsmanship and culture that inspired the property. Debuting on Amazon Prime Video on June 7, 2024, An ...
Bvlgari Hotels & Resorts is pleased to announce a new collaboration with award-winning beauty brand Augustinus Bader. The partnership kicks off with a new treatment created just for Bvlgari SPAs, the Augustinus Bader Exclusive Bvlgari Facial, which will be available at The Bvlgari Spas in London, Dubai, Paris, Milan, Beijing, and ...
ROMA WITH A VIEW
Bvlgari Hotel Shanghai recently held its “Roma With A View” event, announcing a year-long collaboration with famous musician James Li. To start, hotel has created three exclusive cocktails — available all summer at La Terrazza — based on his latest album. Burning Nose mixes rum and passion fruit, Mangelato enlivens gin with a special mango sago ...
Bvlgari Hotels & Resorts peerless expression of luxury will be coming to the Maldives, thanks to an agreement just signed for the Bvlgari Resort Ranfushi, to open in 2026. The 20-hectare property will be located on Raa Atoll and comprise 54 villas, including a Bulgari Villa on its own private island. Designed by architectural firm ACPV ARCHITECTS ...
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