Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
How's this for a dreamy dress code? Bulgari Hotels & Resorts and Milanese brand LaDoubleJ are introducing an exclusive new line of custom-printed silk pajamas, ...
With warmer temperatures in our sights, it’s the perfect moment to launch the new La Terrazza outside dining experience. Buzzing with the revelry of new ...
Bulgari Hotel Beijing has just been named the Best Luxury Hotel in China by the Hurun “Best of the Best” 2021 Survey. A reflection of the tastes of China’s ...
A new collection of pastries from Chef Niko Romito reimagines traditional Italian sweets for a modern palate. Crafted with less fat and sugar, they capture Chef ...